Yes, there are.

However, there will always be someone better than you, smarter, wittier. The percentage is so low, it’s safe to say no one is ever the top dog. Yet, you can still help your customers and clients grow with the information you do know, crafted and molded just for them.

And there are reasons people will continue to come back to your blog to read what you have to say. Maybe it’s the way your write, or how you write it. Your funny or direct point of view. Or simply, you might just break it down for them in a way they can understand… in a way no other person has been able to do for them.

But you can’t discover what that is until you start writing.

Brainstorm and jot down your ideas for blog posts. Write those things you know a bit about. Once you start putting them on paper, you will have a better idea for blog posts. There’s plenty of content fodder in our minds. Our ideas are fleeting and sometimes we just need a reminder of what that good idea was.

Need a place to keep your blog post ideas? Pick up a notebook or open up a free Evernote account.

Just. Start. Writing!

Recently, a client asked me if they should have just one blog or split up their blog into two different blogs.

The answer? It depends.

First, it is always best to start with one blog. It’s easier and more accepted by your target audience if you ramp up your blog activity, instead of starting off strong and then tapering off. After you have established a schedule, you can choose to add a second targeted blog to the lineup.

Second, you may simply want to consider keeping all your content integrated. Generating content is an involved process and splitting your energy across two or more blogs can add to the amount of work and time you invest in your business blogging. Remember, the goal is to blog efficiently, not constantly, for results. You might best be served by blogging from one blog and separating your content by tagging it with proper keywords, allowing you to present the content in separate channels within one blog.

Either way, it is important you define the mission statement for your blog. Writing out the mission and creating a short elevator pitch helps you focus your blog posts. It also helps define goals for what you want to do with blogging. Knowing where you want to go with the blog helps you be successful at your goal.

Have you decided to maintain one blog or more than one? Let me know in the comments. I’d love to see how you have handled your content!

Ask 100 people why they blog, you’ll get 100 different answers.

“I blog to showcase my talents.”

“I blog to produce sales.”

“I blog to gain traffic.”

“I blog for fame.”

“I blog to share a piece of me.”

…and so on, and so on.

It’s important to know why you blog. It gives your writing direction and purpose. It also the wonderful side benefit of fashioning you as an expert in your niche.

Tell me, why do you blog?

1616 -Vinyl Lettering – If you don’t know where you’re going,
you’ll end up somewhere else. by DesignDivasGallery on Etsy

Without a goal for your blog, you’ll find that you’re missing out on opportunities to really connect with your community of followers. Don’t have a community of followers, yet? No worries! Giving your blog a meaning and purpose tends to end that nasty dilemma.

What I can also tell you about not blogging is this:

1. If you don’t ask for comments, you won’t get comments.
2. If you post it, they won’t necessarily come.
3. If you don’t offer a chance to subscribe, most people won’t follow up on comments.
4. If you stop writing, they will stop coming.

With all these distractions, you can see that it’s easy to end up someplace else than you want to be with your blog. So how about you out there trying to get back on the blogging bandwagon… what have you learned while not blogging?

One of the services I’ve recently started providing is what I like to call “Blog Management“. Basically, you send me your original content in whatever format you have it saved – be that a Word document, a PDF file, an Excel spreadsheet, the restaurant napkin, whatever. I then scour through it for editing and split it up into blog posts that I leave scheduled on your blog according to your posting schedule.

With that service, I also keep an eye out on what is going on with your company on the Internet to supplement your content with other information related to you or your business. This works well for many companies, especially small business owners who are wearing more than one hat, if you know what I mean.

Since I provide this service of reading through documents and creating blog posts from my client’s content, you would think that when it comes time to blog on my own web sites, it would be a piece of cake. Let me tell you…that is far from the case.

After hemming and hawing regarding content, I usually end up not writing a thing. (Hence my lack of blog posts, but that’s neither here nor there.)

But have no fear! I ran across this excellent blog post for those of us having trouble coming up with new content. You can check it out here: Creating New Blog Content – A Simple Guide. An excellent way to approach content for your blog or web site for those times you are just stuck on writing your next words.

Or do you have other ways you break your blogging stop log? Share them with me in the comments…I need all the help I can get!