Many of us do a lot of things under the hat of “owner”. Not only do we do all the work for our businesses, we also market, advertise, push paper, socialize and schmooze. However, without a goal or direction, it may feel like you’re doing a lot of work, but getting nowhere. One of the places I see this a lot is on business blogs.
Without a goal for your blog, you’ll find that you’re missing out on opportunities to really connect with your community of followers. Don’t have a community of followers, yet? No worries! Giving your blog a meaning and purpose tends to end that nasty dilemma.
What I can also tell you about not blogging is this:
- If you don’t ask for comments, you won’t get comments.
- If you post it, they won’t necessarily come.
- If you don’t offer a chance to subscribe, most people won’t follow up on comments.
- If you stop writing, they will stop coming.
With all these distractions, you can see that it’s easy to end up someplace else than you want to be with your blog. So how about you out there trying to get back on the blogging bandwagon… what have you learned while not blogging?