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Ask 100 people why they blog, you’ll get 100 different answers.

“I blog to showcase my talents.”

“I blog to produce sales.”

“I blog to gain traffic.”

“I blog for fame.”

“I blog to share a piece of me.”

…and so on, and so on.

It’s important to know why you blog. It gives your writing direction and purpose. It also the wonderful side benefit of fashioning you as an expert in your niche.

Tell me, why do you blog?